No doubt internet scammers are on the prowl at all times, working to gain access to your private account information. But due to the recent crisis in the finances world and insurance industry, consumers need to be ever more vigilant about protecting their identities.

“Phishing” is a type of fraud in which emails are used to procure information from consumers. Emails are set up to look exactly like a bank, retailer, or other company that does business with consumers. The emails can be sent to anyone and in the event it hits the right target, a scam artist can get just about any bit of information they seek. The emails mimic other emails a customer might receive from a company they trust and without noticing subtle differences the consumer may fall for the scam and reply to an email with their social security numbers, personal password information, and other confidential account information. With all of the chaos on Wall Street recently, scammers are using the opportunity to impersonate some of the struggling companies and prey further on their customers.

So what can you do to protect yourself from such an email scam? There are a number of steps to take to ensure you are not being taken for a ride. 

1. Check Certifications

Because many reputable companies have been used in phishing scams, many of them have begun using more advanced security systems when it comes to email correspondence. They will use CertifiedEmail, which physically shows a blue ribbon envelope in each email to assure customers the message is legitimate. Of course most companies will tell you straight out that they will NEVER ask for personal or confidential information via email.

2. Remain Doubtful

Because most companies will not ask for sensitive information via email, it is best to remain skeptical of anyone asking for any information from you. Scammers are good and can often trick unsuspecting customers into believing they “must act now or else…”. If you ever feel concerned about email communication, do not hesitate to contact the company by phone directly and explain the situation. DO NOT use any phone numbers provided in a suspicious email to confirm identity. Get phone numbers directly from your bank statement, back of your credit card, or from the phone book.

3. Never Open an Attachment

If you do not know the sender of an email that has an attachment, never open anything. A reputable company will never send you an attachment as they can be hazardous to your computer system and they are extremely insecure.

4. Never Click a Direct Link

Phishing emails are notorious for including a link for convenience. Links can wreak havoc on your computer because they often will take you to a site where additional personal information can be gathered or where viruses can be launched. If you are not sure of the legitimacy of the sender, type the address to the business yourself into the web browser.

 5. Bring in the Law

There are many organizations and law enforcement agencies that work to stop such malicious attacks on consumers. If you receive an email that you suspect is phishing for information, forward the email to reportphishing@antiphishing.org and help protect other innocent people from becoming a victim of fraud.

For more consumer information about email fraud, visit Anti-Phishing Working Group.